The Worldwide Developers Conference (WWDC) is Apple’s annual showcase for splashy announcements about cutting-edge tech.

But when CEO Tim Cook takes the stage for his keynote address this afternoon, it’ll be about catching up with Apple’s fellow Big Tech peers. The event is expected to be Apple’s long-awaited unveiling of its AI strategy, writes Business Insider’s Jordan Hart.

(You can follow along with our live blog here. The event kicks off at 1 p.m. ET.)

Google, Amazon, Microsoft, and OpenAI have all placed their proverbial flags in the AI ground over the past month. But Apple has remained noticeably quiet on AI, much to investors’ chagrin.

All signs point to Apple confirming the rumors of an OpenAI partnership. It wouldn’t be the first time Apple announced a deal with a fellow tech company that has massive implications, writes BI’s Hasan Chowdhury.

In 2005, Apple and Google struck a deal to make the latter’s search engine the default option on Apple’s Safari browser. Two years later, Apple introduced the iPhone with Google as the core search tool.

The rest, as they say, is history.