When your stock looks like a vertical line, it gets people’s attention. For Nvidia, that reportedly means regulators are taking a closer look.

The Justice Department is preparing to investigate Nvidia’s dominance and whether it violates antitrust laws, according to a recent report from The New York Times. That could enable upstarts to gain some ground.

As much as Silicon Valley loves to denounce regulation, it has, in a roundabout way, led to some innovation. Take the DOJ’s antitrust case against Microsoft in the late ‘90s, a turning point for tech companies like Google and Apple.

You’ll be hard-pressed to find tech companies cheering on regulators, but they probably wouldn’t mind Nvidia facing some competition. Some have already teamed up to break Nvidia’s stranglehold on the market.

Even if these AI chip startups eventually fail, they could still do the industry good. A little competition can keep those in front from getting too stagnant…or greedy.