No company has captivated investors quite like Nvidia over the past year. Even amid a bullish market, the AI chipmaker has stood out.

Nvidia’s performance reads more like a meme stock than a company with a market cap north of $2.3 trillion. This year alone it’s up nearly 100%.

But can it keep climbing?

Business Insider’s Matthew Fox has a rundown on what Wall Street expects from Nvidia. Even with its upcoming release of a next-generation chip potentially dimming demand for its current chips, some analysts see Nvidia still having room to run.

As complex as stock analysis can be sometimes, the case for Nvidia is fairly simple. Big Tech has big plans — and budgets — for AI. The only way to get there is using Nvidia’s chips.

It might not always be that way. The Financial Times recently reported Nvidia’s rivals and customers are supporting an effort to break the company’s dominance in the space.

But for now, it’s Nvidia or bust.