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George du Maurier’s gothic horror novel Trilby is all but forgotten today, and to the extent that it is remembered, it is for introducing the term “svengali” into the popular lexicon. “Svengali” has been used as a term for the power behind the throne of an entertainer. He is more than just a business manager who negotiates contracts, although he may do that as well. A svengali is a puppeteer for whom the performer is his own creative outlet. He cultivates the performer’s image and makes artistic decisions for them.