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Elon Musk-era Twitter/X has been a hell of a ride so far, and we got another big curveball this week with the unbanning of Alex Jones.

This came as a surprise for several reasons. First, a lot of people — including me — were under the impression that there was some kind of ultimate blacklist of people who were never going to be reinstated, and surely Alex Jones would be on that list — perhaps even at the top. He was on the Anti-Defamation League’s list of people who must never be reinstated that they published last year when Elon took over. Granted, Andrew Tate was also on that list and he was reinstated, but Alex Jones is a bit higher on the Zionist Occupation Government’s hit list (Tate is also British, and Brits seem to fly under the censorship radar a bit better than Americans do).

Secondly, Elon Musk had already ruled out unbanning Alex Jones several months ago. That makes this turn of events a reversal of his own position.

White pills abound. If Elon Musk could change his mind about Alex Jones, maybe there is hope that he will change his mind about Jared Taylor, Kevin MacDonald, and Counter-Currents, too!

We’ll see. I’m cautiously optimistic, but more cautious than optimistic when I consider the events leading up to Alex Jones’ reinstatement. The biggest precursor was Alex doing an hour-long interview with Tucker Carlson wherein he said, among other things, that Hollywood was controlled by the Chinese Communists. Some have suggested that Alex Jones is being reinstated for the same reasons as Tommy Robinson: as a deradicalizing agent. He is clearly less radical than a lot of the people who are already on the platform.

Also, like Pontius Pilate, Elon put Jones’ reinstatement to a plebiscite, and 70% of the huddled X masses voted to bring Alex Jones back. How would a full-blown White Nationalist such as David Duke do in such a plebiscite? I don’t know.

It also the case that Alex Jones’ audience is probably larger than that of the entire dissident Right combined. When Musk was doing a risk/reward assessment, the potential reward of reinstating Jones is much higher and the risk much lower than someone like David Duke, who would generate a lot more outrage without bringing in nearly as many audience members.

I’m not trying to black-pill anyone, just trying to manage expectations.

Still, Jones’ reinstatement is definitely an encouraging sign, as it proves that nothing is set in stone per se. It’s a shame that we cannot read Elon Musk’s mind. We’re not sure what his long-term plan is. At times, he will say that he wants to allow all legal speech, but at other times he says that he doesn’t want to allow “hate.” He’ll say spicy things about Jews one minute, but he next he will appear to cuck to the Zionists. Or is he merely humoring them to buy himself some time? Or is he humoring us? I don’t know. He’s a tough guy to read.

In the short term, we have to reconcile ourselves to the fact that Alex Jones is now back in the game. How do we feel about that? I am of the opinion that, all in all, his presence is a net gain for the dissident Right.

Granted, there’s a lot to criticize in his beliefs. He’s a Zionist shill with a History Channel understanding of the world, and many of his beliefs are blatant nonsense (although to be fair, he was right about the frogs turning gay). At the same time, if you approach Alex Jones from an ideological perspective, you’re overthinking him.

Alex Jones is sort of like the band KISS. I always thought KISS sucked. Their music sucked, and their makeup was a stupid gimmick. And yet I know people who were kids in the late 1970s, when KISS were at their peak, and nothing I can say to them could ever shake their conviction that KISS were anything other than the coolest band to ever walk the planet. They don’t care that the whole band was just a cynical ploy to sell lunchboxes. They don’t care that KISS betrayed their own fans by making a disco record. They don’t even care that the music sucked. They will simply say, “You don’t get it. KISS were about more than just the music.” For them, it was the whole experience. It was about the image, the mythos, and the mystique (for years, no one knew what KISS looked like without the makeup).

Likewise, there are many on the dissident Right for whom Alex Jones was part of their red-pill journey, and they still retain a deep affection for him. Just as there are people who love pro wrestling who know full well that it is fake, there are dissident Rightists who enjoy Alex Jones despite being entirely cognizant of his ideological shortcomings. To tell such a person that Alex Jones is a race-cucked Zionist shill is like telling a KISS fan that they sucked. It’s not about the music. Alex Jones is not meant to be understood in the same way as your average thought leader; you’re just supposed to experience him.

Even I, against my better judgement, sort of like him. He’s silly and more than a little buffoonish, but as a lover of Americana, I can’t help but appreciate him as an “only in America” type of personality. He’s as American as Elvis Presley or P. T. Barnum. Try to imagine a European Alex Jones. You can’t do it. And despite his Zionist shilling, he oozes with goyishness. Try to imagine a Jewish Alex Jones. These two qualities are the primary reasons, even beyond his political positions, why he triggers such a visceral disgust response from ZOG. It’s not about the music for them, either; it’s the goyish Americana that he represents that they want to exterminate.

For as much as people call Alex Jones “controlled opposition,” unlike Tommy Robinson he is not an aggressive gatekeeper. Jones will engage with certain dissident Rightists and adjacent figures. His younger protégés are even more engaged with us. Clearly, there are rabbit-hole tunnels connecting InfoWars to the dissident Right, and a great many people have arrived here along that path. Jake Lloyd, who started on InfoWars, was a groyper for a while. Andrew Anglin started out as an Alex Jones fan, and Keith Woods likewise cites Jones protégé Paul Joseph Watson as one of his early Right-wing influences.

It’s great news that Alex Jones is back on the scene and better news that he is bringing his gigantic, purple-pilled fan base with him. Jones is adjacent to the dissident Right — and he’s now also adjacent to Tucker Carlson, which brings us one degree of separation closer to the mainstream.