Jonathan at ADL kicked off a massive Twitter boycott campaign less than a week after the acquisition closed.

Literally nothing had changed about the site.

Our US revenue is still 60% down from that campaign, but slowly improving. pic.twitter.com/7vh5dtdDqi

— Elon Musk (@elonmusk) September 6, 2023

And as Musk has noted, advertisers (except Bud Light!) are loath to get involved in any controversy.

Advertisers avoid controversy, so all that is needed for ADL to crush our US & European ad revenue is to make unfounded accusations. They have much less power in Asia, so our ad revenue there is still strong.

This “controversy” causes advertisers to “pause”, but that pause is…

— Elon Musk (@elonmusk) September 4, 2023

Musk replied “accurate analysis” to this tweet:

BREAKING: DEBUNKING THE LIES IN ADL'S RESPONSE TO ELON

ADL's CEO broke his silence on